What Is Architectural Concept Design?
Architectural concept design translates the investor’s objectives, site characteristics, and project brief into a clear direction for development. It defines the identity of the future project, its functional layout, building massing, access, scale, and relationship with the surrounding context.
The concept is developed based on the findings of the property development potential analysis and the pre-design and technical studies. It provides the foundation for the subsequent architectural design, during which the selected direction is developed in greater technical and spatial detail.
What Does the Concept Design Process Include?
Architectural concept design may include:
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analysis of the site, project brief, and regulatory requirements;
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assessment of the investor’s objectives and the development potential of the property;
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development of a primary concept and supporting design options;
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comparison of alternative functional and spatial solutions;
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assessment of access, scale, and relationship with the surrounding context;
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discussion of the options with the client and selection of a preferred direction;
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evaluation of technical logic, sustainability, and practical feasibility.
The specific scope depends on the type, scale, and complexity of the project. For more complex assignments, parallel concept options may be developed to allow a more detailed comparison of possible solutions.
What Does the Investor Receive?
The investor receives a clear architectural direction that brings together the project vision, function, spatial organization, and principal technical requirements.
Comparing different options at this stage supports the selection of a solution aligned with the investor’s objectives, budget, and long-term vision. The approved concept creates a consistent foundation for the architectural and engineering development of the project.
Who Is the Service For?
IPA - Architecture and more develops architectural concepts for investors, property owners, developers, companies, and institutions planning a new development project or seeking an appropriate direction for an existing project idea.
The service applies to projects of different types and scales where alternative functional, spatial, and architectural solutions need to be assessed and compared.
Planning a New Development Project?
Contact us to discuss the project objectives, constraints, and possible concept design directions.
