What does the preparation of marketing materials include?
Marketing materials help an architectural or investment project be presented clearly, recognizably and convincingly to investors, partners, clients and future users. They translate the design idea into a visual language that shows the qualities of the building, its identity, atmosphere, functionality and market potential.
IPA - Architecture and more develops marketing materials for residential, public, office, retail, industrial, logistics and mixed-use projects. They may include project naming, logo, color concept, brand identity, brochures, presentations, 3D visualizations, 3D animations, 360-degree virtual tours, promotional videos and content for digital channels.
The process is a collaborative effort between architects, 3D artists, designers and the marketing team. This ensures that the visual communication is based on the real qualities of the project: architectural concept, function, scale, context, materials, target audience and way of use.
Well-developed marketing materials support sales, leasing, investor presentations, public communication and project positioning. They can be used in print publications, websites, online platforms, social media, billboards, outdoor advertising, presentations and advertising campaigns.
The service is directly connected with 3D visualizations, 3D animations, architectural design, interior design, virtual reality and the brand identity of the project. When marketing materials are developed in sync with the design process, they present not only the appearance of the building, but also its value, character and potential.
