Bosch Living Lab at Synergy Tower in Sofia is an interior design project by IPA - Architecture and more for Bosch, developed in 2024. The space transforms the conventional idea of a conference hall into an interactive environment for technology, demonstrations, exhibitions, events, and collaborative work, where products and ideas can be actively tested as well as presented. The project forms part of the IPA - Architecture and more portfolio of interior design projects.
The concept is based on the idea of a “living laboratory” in which visitors become active participants in the space. The environment is organized to support direct interaction with products, technologies, and different demonstration formats rather than functioning solely as a conventional exhibition or conference venue.
The project combines interior design, architectural and engineering design, and a scenographic approach to the corporate environment. Its flexible organization supports presentations, training sessions, media appearances, product demonstrations, coworking formats, and events of different scales within a single environment.
The main space has a height of 6.70 m, allowing an intermediate level supported by a metal structure to be integrated into the interior. Access is provided by a vertical platform lift and metal stairs, which remain visually present within the space and reinforce its industrial and technological character.
The central zone is designed as a multifunctional space for events, information sessions, presentations, and media appearances. An E-bike testing track runs along the southwest and northwest facades, while an adjacent exhibition zone provides space for displaying and demonstrating test vehicles.
The same area incorporates a photo and video corner that can also function as a coworking space. The adjacent virtual reality room provides an environment for demonstrating and exploring new technologies in a virtual setting. Additional coworking spaces and meeting point zones are distributed throughout the interior, allowing different work and event formats to take place simultaneously.
The upper level is organized as an exhibition space, with interactive and demonstration areas following the line of the glazed facade. Two meeting rooms are also located on this level, allowing meetings, presentations, and working sessions to run in parallel without interrupting activities in the main space.
The interior concept follows Bosch's visual identity and the brand's principles of quality, innovation, and technological precision. The spatial organization allows individual zones to be easily reconfigured according to the requirements of a specific event, presentation, demonstration, or work format.
The project incorporates modular exhibition elements, metal mesh structures with integrated screens, interactive displays, and worktables. Continuous LED lines run through the interior and visually connect the different functional zones while contributing to both the lighting strategy and the technological character of the space.
The accent color is derived from Bosch's visual identity, while the material palette includes sheet metal, metal mesh, exposed concrete, and LED screens. Minimal movable furniture reinforces the functional flexibility of the interior and allows Bosch Living Lab to adapt to a wide range of scenarios, including demonstrations, training sessions, events, meetings, and collaborative work.
